STORYTELLING GUIDE
This guide brings together key questions, steps and exercises to help anyone build a powerful story.
ABOUT THIS GUIDE
The most powerful narratives come from welcoming in different voices and diverse communities, not shutting them out. So gather your whole team and as many diverse points of views as you can, and let’s get started.
SECTION I: KNOW
Before we craft a story, it’s useful to have foundational knowledge of the actors and landscape we are engaging with.
Here are the three areas of knowledge we think of as essential:
SECTION II: CRAFT
The story we tell through a campaign is not so different from one we’d find in a novel, a movie, a myth or a play. Like those stories, ours will contain certain elements.
SECTION III: STRATEGIZE
Narratives are always in negotiation with each other for attention and buy-in. We’ve compiled a list of creative strategies to help ensure that your story gets heard.