We build stories, yes, but we must also contend with stories that already exist. After all, we’re never starting with a blank slate. That’s why working on a story isn’t just about identifying a hero, a conflict and some pretty images. An effective, compelling story must stand on a base of critical analysis and careful understanding of the dynamics at play. Our narratives begin to unfold even before we consciously write them. This is why some of our most important work as activists occurs before the campaign even starts.
Begin by understanding these three foundations of the story:
Short on time? Looking for some quick, helpful principles to apply to your story? We’ve gathered a checklist of things to keep in mind.