STORYTELLING GUIDE

This guide brings together key questions, steps and exercises to help anyone build a powerful story.

The most powerful narratives come from welcoming in different voices and diverse communities, not shutting them out. So gather your whole team and as many diverse points of views as you can, and let’s get started.

STEP 1:
KNOW YOURSELF

Woman sitting cross legged with fist in the air
GO TO STEP 1

STEP 2:
KNOW YOUR LANDSCAPE

Illustration of trees/forest
GO TO STEP 2

STEP 3:
KNOW YOUR AUDIENCE

Illustration of 4 People behind a big protest banner and holding up a flag.
GO TO STEP 3

STEP 4:
CHARACTERS

Illustration of a man wearing light pants and a red top sitting on a stool playing a drum
GO TO STEP 4

STEP 5:
SETTING & TIME

GO TO STEP 5

STEP 6:
PLOT & FRAMES

Illustration of a scuba diver wearing a yellow suit and red goggles holding a camera
GO TO STEP 6

STEP 7:
OTHER CONSIDERATIONS

Illustration of man holding a poster
GO TO STEP 7