Handout: Hierarchy of Frames

Frames Diagram - Pyramid with 3 sections, numbered 1-3 (from top to bottom)

1.SURFACE MESSAGE FRAMES
Communicates facts/data/policies
Only connects with the people who already agree.

2. ISSUE-BASED FRAMES
Narrower.
i.e. For the environment or child care.

3. DEEP FRAMES
Across Political Lines
When something resonates deeply, it’s touched upon a deep frame.
i.e. Freedom, justice, community, responsibility.

HANDOUT: HIERARCHY OF FRAMES

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