1

Choose a real life hero.

• Pick someone with a public profile (not your mother, no matter how cool she is!). This should be someone your group can learn from. Someone who can inspire your audience.

2

Write down the characteristics of this hero.

• How do they talk and how do they listen?
• How do they lead and how do they follow?
• What are their values, their habits, and their sensibilities?
• Include every trait you can think of — no detail is too small!

3

Consider how this person could be a model for you as you pursue your campaign.

• Which of the characteristics that you listed should you strive to embody?
• What concrete steps could you take to embody them as you interact with other stakeholders?