HANDOUT: NARRATIVE LANDSCAPE ANALYSIS
| WHO? | WHAT DO THEY SAY? | HOW DO THEY SAY IT? | STRENGTHS IN THEIR STORY? | WEAKNESSES IN THEIR STORY? |
|---|---|---|---|---|
| (Name the person, specific organisation or corporation who has a major role and voice in the area of our work. I.e. opposition, allies, media etc.) | (What is their narrative? What is their statement about the issue? This can be about the environment, IPs, activism etc.) | • Language • Imagery • Symbols | What makes their story appealing? Who does it appeal to? | Where can we poke holes in their storytelling? What kinds of counter stories can we provide? |
| i.e. Government | ‘Brazil must prioritise the economy over the environment’ | – | – | – |
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