EXERCISE: MULTIPLE AUDIENCES & SHARED VALUES
Often we want to speak to a couple of audience groups. In such cases, we might develop specific narratives for each audience. But say that’s not possible. How do we create a story that can appeal to multiple audiences?
Lakoff makes the following suggestion: Imagine that you’re sitting with representatives of both groups.
Now ask yourself:
- How would you speak about the issue you’re working on to make it compelling to both groups?
- What are the shared values(or the shared deep frames) between your audiences?
Tell your story by appealing to the shared values.
Below is a visual of this basic but powerful concept from George Lakoff:
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