HANDOUT: AUDIENCE SEGMENT
Audience Segment Description
Where to Find Them
How to Target Them
Relationship to Us
Relationship to Campaign Story
How does this Segment Contribute to the Theory of Change?
How Does this Segment Contribute to Long-Term, Sustainable Growth?
- What does this audience think about us?
- Are there any barriers that will discourage them from giving their support?
- How do we overcome those barriers?
- What is the potential to change behaviour and mindset?
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